How to Fail at Promoting Your Start-Up on Twitter

I’ve recently started using JustUnfollow, an app/service that gives me a daily report of who my new followers are on Twitter (and Instagram), and who has decided to stop following me. I don’t have tons of followers, and this is a helpful tool for me to know who my new followers are, and if there’s a common thread I need to be aware of that I can use to tailor my content to better fit my followers.

One trend I see seems to be an apparently automated effort to collect followers by reading profiles and targeting those interests mentioned. Until this past week, my Twitter profile mentioned that I enjoy reading, and that I use WordPress. Most of my new followers are from authors promoting their new books, WordPress news sites, or some new tech company starting up. I don’t have any problem with that, but what usually happens is that these same accounts unfollow me within 3 days, sometimes a bit longer if I’ve decided to follow them back. It leaves a bad taste in my mouth when this happens, but it’s hard for me to argue against legal uses of a free service.

The daily report brought one of these to my attention today. The profile of the account claims tells me to “create mobile friendly database driven websites” blah blah blah. Doesn’t even have a link to its own website. Strike one.

Taking a quick look at follower:following ratio, it’s currently at 57:1356. Very unbalanced, but understandable for a brand-new product, so no strikes there.

A quick search through their five tweets shows two retweets not related to their product, one hashtag-laden (eight of them) tweet in response to someone else, and the other two saying they’re launching in December and to stay tuned. Strike two for mass following without content.

Finally found their URL; let’s take a look.

Layout not found

Yeah, that doesn’t work for me. You’re marketing a CMS that says it does what WordPress already does and your site (which I assume is running your own software) won’t even load? Strike three.

The stickler here is that less than a day after they followed me, before I had a chance to check them out, they unfollowed. I would have given them a chance (honestly, I still probably will since new things interest me) but it makes it awfully challenging for me to want to know what they’re creating.

Then again, maybe they just decided that I’m not that interesting.

Update: The founder of the company started following me yesterday. He unfollowed me today. Can’t wait to see what comes next!

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Threads of Compassion

About two years ago, Jessica started crocheting with the help of some of the ladies from church, and she is really good. She also has great concern for others and is always looking for ways to help. Put those together and what do you get?

Threads of Compassion OKC.

About a week ago, Jessica followed a link on one of her crocheting sites that took her to Threads of Compassion – a Chicago-based program that knits and crochets scarves for survivors of sexual assault and abuse. Excited about another way to serve others, she decided to establish the Oklahoma City chapter of this group and contact the YWCA to see if they could use this service. They readily agreed.

Yesterday, we talked some more about it and how we could move forward. We talked about who else could help from the start with either donations or creations, how to package the scarves so that they’ll stay nice and how best to present them. We decided on a name for the chapter and that we should set up a site to share this work with others.

By we, I mean Jessica. She has such passion for this that I just listen and help where I can.

So, here it is: Threads of Compassion OKC. Our start at a blog to share this project with others. If you’re interested in crocheting, knitting, helping others, providing comfort, or just have yarn that you’re dying to do something with – here’s your chance. Get involved and help someone who’s hurting.